Member Spotlight: Ammad Sheikh

Ammad Sheikh will be a panelist at SAinSports’ upcoming New York Event.

Ammad Sheikh is the Director of Marketing at LeagueAppsl in New York City. LeagueApps make it easy for organizers to run local sports programs and easy for participants (and their families) to get the most out of their sports experiences. Through the LeagueApps network, sports organizations grow with marketing tools, generate new revenue streams, and connect with value and savings through marketplaces.

Prior to LeagueApps, Ammad helped build Capify from 6 employees to over 200 across 3 continents. Ammad is also the founder of South Asian Sports, a sports league, where they run softball, basketball, football, and bowling leagues. Not to mention, he organizes community events including fundraisers and charity tournaments all over NY and NJ. Since its inception in 2005, the South Asian Sports Network has attained over one thousand adult and youth members throughout Long Island and NYC. The South Asian Sports members routinely engage in sports leagues including basketball, softball, football and bowling. Ammad spearheaded this effort to keep the youth active and as a form of passive networking. After recognizing that our communities youth hadn’t engaged in organized sports. This organization branched out with fundraising endeavors through softball and bowling tournaments raising tens of thousands of dollars for the victims of Pakistan’s Earthquake as well as raising money for cancer research. Ammad is also is one of the inaugural members of Ballin 4 Charity: an annual Basketball Tournament that brings together the leaders in startup technology, investing, and sports. Using his career experience as a marketing director, Ammad routinely consults for charitable events to further increase their membership base, attendance, and overall player experience.

Ammad’s volunteer work has been appreciated both publicly and privately and has been featured in Newsday and News12. Ammad has been recognized by Nassau County County Executive Edward Mangano and Deputy County Executive Rob Walker for his work in Nassau County for promoting sports to the South Asian youth.

Ammad is always hosting events with various sports teams. He has organized events for the youth to Nets game at the Barclays Center. Barclays Center granted a special waiver to allow Halal Food for the first time in the stadiums history for this event. Ammad has also organized numerous outings to Madison Square Garden where youth were able to go early and watch the Knicks practice and even go on the court to “high five” the players as they ran onto the court. Recently, Ammad helped organize an event talking about bias incidents against the Muslim community in Long Island bringing county police and local politicians to discuss these incidents. Ammad further aims to build bridges with the overall community to create a better understanding each other.

In his free time you can find Ammad coaching CYO Basketball, running from one child’s baseball practice to another one’s basketball practice or playing in one of the various South Asian Sports leagues in Long Island.

Follow Ammad Sheikh on twitter @AmmadPSheikh
Neha Uberoi headshot

Neha Uberoi

Cofounder and CEO, South Asians in Sports

Member Spotlight: Ammad Sheikh