Presented by Neha Uberoi, Founder of South Asians in Sports
"For the first time, the industry has data-backed evidence that South Asians are a substantial, skilled, and growing talent base -- not a niche group at the margins of sports. We are strategically embedded talent actively shaping how the industry operates, competes, and evolves. What gets measured gets managed, and this report creates accountability where none previously existed."
About the Survey
The 2025-26 South Asians in Sports Member Survey was conducted in partnership with Dynata in Q4 2025 and Q1 2026. More than 160 full- and part-time sports professionals participated across teams, leagues, agencies, media, and technology companies in the United States and Canada. Respondents spanned entry-level to C-suite across Gen Z, Millennial, and Gen X cohorts.​
"This member study is a powerful example of how high-quality data can surface real stories, meaningful trends, and opportunities for progress across the sports industry," said Janice Caston, EVP Marketing, Dynata. "We were thrilled to have powered this research study."